44th BMW BERLIN-MARATHON on 24 September 2017

More events

Sponsors and Partners

Title sponsor

  • BMW

    Title sponsor

    The engagement of BMW in running.

    Since 2011 BMW is one of the most important running partners. BMW is not only the title sponsor of Germany’s most important and biggest running event, the BMW BERLIN-MARATHON, but is also appearing as main sponsor and automotive partner at every bigger major marathon event in Germany (Hamburg, Frankfurt, Munich, Cologne and Leipzig). Furthermore since 6 years BMW is title sponsor of Germany’s biggest running event series. Nearly 100.000 runners take part every year in the “Stadtlaufserie von BMW und SportScheck” with events in 20 different cities.

    To offer event organizers a perfect framework in the organization of a Marathon, BMW provides all mentioned events with an extensive car fleet and various BMW C evolution vehicles. Power, endurance and efficiency: These values characterize BMW vehicles as well as the most important attributes of running. They are also perceptible within the BMW EfficientDynamics technologies. The paramount example for this is the electric driven BMW i3, the official leading vehicle for all marathons.

    The “BMW Running Ambassadors” and German top runners Anna and Lisa Hahner represent once again the BMW engagement in the field of running.

    For more general information and lotteries (e.g. tickets for marathon events) please view: www.bmw-laufsport.de


Main sponsor

  • Adidas (2015)

    Main sponsor

    The guiding principle of adidas Sport Performance is to “Make Athletes Better”. Inspired by the motivation of our founder, Adi Dassler, Sport Performance passionately develops high-end products for all types of athlete. One in four Germans now runs, and the number is increasing and running is becoming younger. A new, fresh running experience is spreading over the running tracks and trails of the republic. Every runner has his or her own story and pursues his or her own objective. “Every runner is different” –  adidas Running develops products to suit every individual need. In short: We are adidas Running. Have fun running!

    Adidas (2015)
  • Abbott

    Main sponsor

    At Abbott, we're committed to helping you live your best possible life through the power of health. For more than 125 years, we've brought new products and technologies to the world -- in nutrition, diagnostics, medical devices and branded generic pharmaceuticals -- that create more possibilities for more people at all stages of life. Marathoners embody the idea that at our healthiest, we can achieve amazing things in life. Our title sponsorship of the Abbott World Marathon Majors and partnership with the 2016 BMW-BERLIN MARATHON is a great way for us to celebrate what people all over the world can accomplish with good health. Connect with Abbott on Twitter (@AbbottGlobal or @AbbottNews), Instagram (@AbbottGlobal) and Facebook (facebook.com/Abbott) or by visiting http://www.abbott.com.



  • HERE


    HERE, the location cloud company, enables rich, real-time location applications and experiences for consumers, vehicles, enterprises and cities. HERE is backed by a consortium of leading automotive companies. To learn more about us, including our work in the areas of connected and automated driving, visit http://360.here.com.

  • TAGHeuer


    The BMW BERLIN-MARATHON 2016 on Time with TAG Heuer


    TAG Heuer: the Swiss Avant-Garde watchmaker since 1860. Avant-garde is in our culture and philosophy. Our unique heritage is built on pushing boundaries and breaking rules: harnessing mental fortitude to overcome technology restraints and create daring watches with real racing spirit and a performance touch. For over 150 years, TAG Heuer has been involved with competitive sports. Because Sport is a wonderful education platform and Sport is emotion, success, joy, hope and endurance. All these are qualities you will find in a TAG Heuer watch too.

    The BMW BERLIN-MARATHON 2015 perfectly embodies the TAG Heuer mindset of mental fortitude, perseverance and inner strength. Running 26.2 miles requires resilience and willpower, and TAG Heuer is thrilled to endorse an event that challenges athletes of all abilities to go beyond the limits of their normal physical endurance. Such ambition embodies the values we cherish at TAG Heuer – The new advertising slogan #DontCrackUnderPressure is far more than a claim - it is a mindset.

  • Erdinger Alkoholfrei


    About TAIWAN EXCELLENCE: A recognized name of innovation with added value, Taiwan Excellence is the highest accolade awarded to products that encapsulate innovalue. The Taiwan Excellence Selection was launched in 1993. Taiwan Excellence winners not only represent the most revolutionary, highest quality, highest value added products made by Taiwan, but also epitomize Taiwan’s unique genius in using innovation to create added value in the design and manufacturing of leading-edge products.


Charity partner

  • Alvarum

    Charity partner

    Alvarum - Your run for a charity

    Alvarum is the organiser of the Alvarum Challenges that enable charities to collect millions of euros with big european sport events.

    Individuals and companies easily create fundraising pages via our platform and combine their sportive challenge with supporting a charity of their choice.

    Create your marathon fundraiser on alvarum.com

  • Realbuzz

    Charity partner

    The Realbuzz Group: Official Charity Partner of the BMW BERLIN-MARATHON

    We work with hundreds of UK and international charities who can provide guaranteed places for fundraisers to run in the BMW-BERLIN MARATHON.

    Check out our charity listings to see all of the fantastic causes you could run the BMW BERLIN-MARATHON for. In return for your fundraising you’ll receive a guaranteed race place, and support from your charity throughout your training and on race day.

    Secure your guaranteed place NOW at www.bm.realbuzz.com

Sponsoren des 44th BMW BERLIN-MARATHON BMW Adidas Abbott Here Maps TAGHeuer Erdinger Alkoholfrei TAITRA AOK