Study highlights the economic and social impact of the BMW BERLIN-MARATHON
A new study conducted by Nielsen Sports on behalf of SCC EVENTS reveals: The BMW BERLIN-MARATHON 2024 generated an economic impact of around 469 million euros – providing a significant boost to Berlin’s economy, tourism, and sports policy. In addition, the event enhances the capital’s positive image far beyond Germany’s borders.
The full study, a press release, images, and a video are available for download here.
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© SCC EVENTS / Petko Beier
Jürgen Lock, CEO of SCC EVENTS; the Governing Mayor of Berlin, Kai Wegner; the State Secretary for Sports in the Senate Department for Interior and Sport, Franziska Becker; Burkhard Kieker, CEO of visitBerlin (from left to right)
© SCC EVENTS / Petko Beier
Today’s press conference in Berlin on the results of a comprehensive study about the economic and image-building impact of the BMW BERLIN-MARATHON 2024 attracted significant media interest
© SCC EVENTS / Petko Beier
Jürgen Lock, CEO of SCC EVENTS; Kai Wegner, governing mayor of Berlin, as well as Franziska Becker, State Secretary for Sport in the Senate Department for the Interior and Sport
© SCC EVENTS / Petko Beier
The governing mayor of Berlin, Kai Wegner
© SCC EVENTS / Petko Beier
Jürgen Lock, CEO of SCC EVENTS