BMW BERLIN-MARATHON Focuses on Elite Sport and Sustainability: New Partnerships for the Future
- Start of the marathon world record holder
- Partnership with Schneider Electric
- Partnership with BRITA
- Partnership with CLIF Bar
Recently, BMW BERLIN-MARATHON organizer SCC EVENTS announced the participation of marathon world record holder Sabastian Sawe at this year’s BMW BERLIN-MARATHON on September 27, 2026. In the press release dated May 13, 2026, Sawe commented as follows: “After my victory in London and my performance under two hours, I can only say that I will prepare myself as well as possible, as always, come to Berlin to honor this great event and organization that invited me, and aim to run as well and as fast as possible.” In the coming weeks, SCC EVENTS will announce additional top athletes who will also compete in the German capital.
Schneider Electric: Official Sustainability Partner and Partner of the BMW BERLIN-MARATHON
Not only does Germany’s largest marathon impress on a sporting level — it continues to attract strong economic interest as a major event. Schneider Electric will become the “Official Sustainability Partner” and partner of the BMW BERLIN-MARATHON. Schneider Electric is a global leader in energy technology that drives efficiency and climate protection through the electrification, automation, and digitalization of industry, businesses, and buildings. The partnership will focus on sustainability consulting provided by SE Advisory Services, Schneider Electric’s global consulting division.
“The BMW BERLIN-MARATHON provides a major stage — in sport, society, and internationally,” says Mike Hughes, CEO DACH at Schneider Electric. “Together with SCC EVENTS, we are using this reach to demonstrate how digitalization, electrification, and data-driven sustainability efforts can measurably reduce the environmental footprint of a major event. Sustainability is not a side issue — it is essential to determining how future-proof events of this scale are.”
“The BMW BERLIN-MARATHON is more than just a major event for us — it is an inspiring message to Berlin and to the people who join us in movement every year. When emotion, performance, and community merge at the start line, a unique community emerges, with which we want to responsibly shape our event together. That is exactly why the partnership with Schneider Electric, which has been repeatedly recognized by Time Magazine, Statista, and Corporate Knights as the world’s most sustainable company, is so significant for us. It enables us to think of our event not only as bigger and faster, but above all as reliably and sustainably — environmentally, socially, and economically. Together, we want to show that an event of this scale not only inspires people worldwide but also contributes to a livable future,” adds Christian Jost, CEO of SCC EVENTS.
BRITA: Co-Sponsor of the BMW BERLIN-MARATHON and Presenting Partner of the MARATHON EXPO
From 2026 onward, BRITA will become a multi-year co-sponsor of the BMW BERLIN-MARATHON as well as the presenting partner of the MARATHON EXPO by BRITA. As a hydration partner, BRITA makes a significant contribution to the event’s more resource-efficient development — with refill stations along the course and free filtered water at the EXPO, reducing the number of cups distributed to athletes. In this way, BRITA makes sustainable hydration a fixed part of the Berlin running experience.
Maren Huth, Vice President Global Brand Strategy at BRITA, said: “Running fits our brand perfectly — it is simple, honest, and accessible to everyone, just like water. At the BMW BERLIN-MARATHON, we want to make sustainable hydration a natural part of the event: less waste, more responsibility, and a better experience for athletes and fans.”
SCC EVENTS CEO Christian Jost added: “The BMW BERLIN-MARATHON connects people from all over the world — and at the same time stands for responsibility towards the environment and society. With BRITA, we have a partner who shares our values and works with us to set new standards for sustainable hydration in running sports.”
CLIF Bar: Official Energy Bar Partner and Also Co-Sponsor of the BMW BERLIN-MARATHON
The official energy bar partner and co-sponsor of the BMW BERLIN-MARATHON will be CLIF Bar. Renowned for its purposeful, plant-based energy crafted from whole oats and protein, CLIF Bar’s purpose isn't just to fuel a race, but to fuel that incredible human spirit of triumph and personal accomplishment.
Bianca Harvey, Marketing Director at CLIF, said: “We are extremely proud to fuel the participants of the BMW BERLIN-MARATHON. CLIF Bar is committed to endurance athletes worldwide, and partnering with another iconic marathon is a meaningful next step on that journey.”
“The BMW BERLIN-MARATHON stands for emotion, endurance, and unforgettable personal stories,” says Christian Jost, CEO of SCC EVENTS. “Together with CLIF Bar, we want to give participants exactly the tailwind they need to experience our marathon with confidence, energy, and pride — and perhaps even push their personal boundaries.”
