Since 2011, BMW has been the title sponsor of Germany’s largest marathon. This is where the running elite from all over the world comes together to top the current marathon records.
Power. Endurance. Efficiency. These words not only describe the most important characteristics of a runner, but also apply to BMWs sustainable vehicles. For years, BMW has been setting standards in sustainability and has successfully demonstrated this in the BMW BERLIN-MARATHON. The lead vehicle, the BMW i3s, has exactly the qualities required for a successful marathon run: intelligent and responsible use of resources. And with these skills, it guides the runners safely, purposefully and environmentally friendly through the capital.
More than 50 vehicles and around 15 C evolution class scooters are part of the fleet of support vehicles provided by BMW for the BMW BERLIN-MARATHON. The ultra-modern BMW i8 Coupé is also part of this fleet and accompanies the runners as a safety car. This unique plug-in hybrid with modern BMW eDrive technology underlines, that sustainability goes hand in hand with a premium driving experience. With this commitment, BMW supports the sustainable development of running.
Everything at adidas reflects the spirit of our founder, Adi Dassler. Improving the athlete’s performance was his goal; today, his legacy continues with the consumer at the heart of everything the adidas brand does. The number of runners in Germany is constantly increasing. No matter where they come from, they all have the same goal: Improve. Better runners, better athletes and in the end a better version of themselves. adidas Running has something for everyone – we want help each person achieve their individual goals. What counts is personal development, which goes far beyond the personal best.
Pure refreshment at the finishing line for the capital city’s heroes! ERDINGER Alkoholfrei is the perfect partner for all endurance sports enthusiasts. Our passion: rewarding athletes, kick-starting the regeneration process, bringing like-minded people together.
Experience the team spirit in our endurance sports community! From beginner, to ambitious amateur, to professional athlete – Team ERDINGER Alkoholfrei unites everyone in their common passion. Benefit from the mutual motivation, the advice and the expert discussions of your teammates, as well as the exclusive advantages which membership offers.
And everyone can learn something new in our ERDINGER Alkoholfrei Active.Blog. We provide tips on training and insights into the daily routines of professional athletes, as well as busting various sports myths and answering interesting sport-related questions.
For 40 years, Maurice Lacroix watches have been manufactured in the company’s own state-of-the-art workshops in Saignelégier where all factors critical to the successful production of excellent watches with high perceived value brings together watchmaking know-how, technological capability and quality.
The company has won more than fifteen major awards for its watches over the years. On 1 July, 2011, DKSH, a Swiss company based in Zurich acquired a controlling stake in the Maurice Lacroix group.
You probably know that you burn carbohydrates when you run – both in training and during the race. And how hard it can be getting the fueling right, without GI-distress. Our Hydrogel Technology makes sure you get enough carbohydrates without risking the session or race. But there are no shortcuts – science has shown that training your guts makes a huge difference.
So, get used to it. Here are some exclusive BMW BERLIN-MARATHON packs to get you started.
Generali Germany has been our partner since 2018. 2021 marks the 190th anniversary of the founding of Assicurazioni Generali - one of the few brands in the world with such a long history. Generali in Germany is part of the international Generali Group and also part of a 190-year-old company, its history and its heritage.
Generali is the second largest primary insurance group in Germany. In 2017, the company launched a new sponsorship strategy. Under the slogan GENERALIbewegtDeutschland, Generali is active as a sponsor at top national marathon events, including the BMW BERLIN-MARATHON. Generali also promotes an active lifestyle with its online campaigns and together with their brand ambassador Angelique Kerber.
Around 10 million customers are insured with the companies of Generali Deutschland, which include the Generali, CosmosDirekt and Dialog brands in the life, health and property/casualty segments. The products of Generali Deutschland Versicherungen are exclusively available from the Deutsche Vermögensberatung Unternehmensgruppe. In 2016, Generali launched Generali Vitality, an unique product generation that uses prevention incentives to improve customers' quality of life - and with it reinventing insurance. The sponsorship strategy is a continuation of this course.
You will find the Lichtenauer Hot Spot at Olivaer Platz after passing kilometer 33.
After completing the race runners will find a 0.5-liter bottle of Lichtenauer Mineralwasser Pur in their finishing bags.
Lichtenauer Mineralwasser Pur refreshes as natural mineral water without carbonization. Its mineralization is soft and harmonic by nature and provides the unique milde taste of Lichtenauer Mineralwasser. Being non-carbonated the type “Pur” is beneficial for the digestive system – especially for runners. The Lichtenauer mineral water comes from well-protected deep underground springs in the Erzgebirge Basin in the German country of Saxony.
All products of Lichtenauer Mineralwasser are climate neutral. The product carbon footprint covers the complete life cycle of a product, including raw materials, production, packaging, the emissions from the use phase, transport and end-of-life of the product.
Tagesspiegel Verlag is the new media partner of the BMW Berlin-Marathon
The race results of the 2019 Berlin-Marathon will be published exclusively in a special supplement in the newspaper Tagesspiegel and as e-paper at ikiosk.de directly after the event on September 30.
Der Tagesspiegel is the leading medium in Germany’s capital Berlin. It has the largest circulation of any newspaper in the capital region and the highest number of online visits in the news section in Berlin with more than 10 years of growing market share. It is one of the most cited newspapers in Germany and reaches more political decision-makers than all national newspapers together.
The paper’s Latin motto “Rerum cognoscere causas” (“To get to the bottom of things”) emphasizes its independent, liberal position. The Tagesspiegel is part of the D. v. Holtzbrinck publishing group, just like DIE ZEIT, Handelsblatt and Wirtschaftswoche.