News Archive

News Archive

adidas and SCC Berlin prolong successful partnership

adidas and SCC Berlin have extended their partnership with the real,-

BERLIN-MARATHON until 2005, continuing an agreement which is oriented towards

professionalism and success.

"The real,- BERLIN-MARATHON is the most important single running event

in Germany. We are pleased to be making a long-term contribution to this top

international event", commented Oliver Brüggen, Press Spokesperson

for adidas Area Central.

As Official Sponsor and Supplier to Germanys biggest marathon, adidas will

continue to utilize the event in coming years to demonstrate its competency in

the running sector. adidas will also continue to underline the success of the

partnership commenced three years ago, with an offering of accompanying

activities. For example, adidas will continue to utilize the event as a

platform for retail partners, will send own teams to compete in Berlin and will

further intensify cooperation in the communication and marketing sector,

strengthening its successful involvement in athletics in Germany and around the

world. In addition to its presence at the real,- BERLIN-MARATHON, adidas also

plays an active role as Official Sponsor and Supplier to the prestigious

marathon events in Madrid, Boston, Paris, Prague, Rotterdam and London.

Together with its partner SCC Berlin, adidas will continue to underline the

attraction of the real,- BERLIN-MARATHON.